Marketing Automation Specialist
Apply remote type: HybridLocations: São Paulo (Brazil), Curitiba (Brazil)Time type: Full timePosted on: Posted 2 Days AgoJob requisition id: JR102243
At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip's platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Tasks and responsibilities:
Have an overview of inbound marketing processes
Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
Forge strong communication between marketing and sales teams with the goal of generating quality leads, customer acquisition, and retention
Create new marketing tactics leveraging content marketing, lead nurture, and other approaches to achieve specific business outcomes (qualified leads and conversions)
Plan data selection and segmentation; identify, test, and refine segments for Infobip products and services; prepare campaign lists
Leverage the Marketing Automation system to create and manage various campaign types from end to end - from ideation and implementation to result tracking and analysis
Measure and analyze results and optimize email nurture campaigns, as well as email campaigns, for different user segments
Set up and optimize lead scoring and attribution models between Marketing Automation and Sales/CRM to enable higher conversions of quality leads
Create regular reports internally, for our sales and leadership teams, to demonstrate the incremental revenue achieved through marketing efforts
Work with content and design teams to constantly improve the effectiveness of email, SMS, or other channel campaigns
Cooperate with sales and CRM teams to ensure the accuracy of the database
Liaise closely with other departments and engage stakeholders to ensure the CRM strategy and tools are fully embedded across all
Continuously work on improving subscriber lists for newsletters and campaigns
Qualifications
You have experience with email marketing, marketing automation, or inbound marketing
Experience with marketing automation systems, CRMs, and integration of both; Specific experience with marketing automation tools (e.g. Hubspot, RD Station, Eloqua) is necessary.
Experience with Salesforce (SFDC) highly desirable
Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns
Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up testing, tracking/campaign analytics, and overall success management
Good overall knowledge about online and offline marketing channels in B2B
Good knowledge in marketing analytics, with experience analyzing customer and prospect data to create actionable segments and deliver results
Account-based/database marketing experience
Previous experience in B2B/IT tech, SaaS is an advantage
Knowledge on creating UTM codes and campaign attribution
Fluent in English (most meetings are in EN), desirable Spanish
Excellent knowledge in Microsoft Office, specifically Excel and Powerpoint
Excellent interpersonal and communication skills
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
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