Marketing Communication Coordinator / CS / São Paulo,SP At Bayer, we work hard to make this company a better place for our employees – and the world a better place for everyone. "Health for all, hunger for none." That's our vision at Bayer. Bayer is a global company with core competencies in the areas of life sciences, health care and agriculture. As an innovation company, we set trends in research-intensive areas. Bayer's products and services are designed to benefit people and improve their life quality. We are committed to diversity in all aspects for all employees and candidates, regardless of ethnicity, color, race, religion, origin, age, gender, gender identity or expression, sexual orientation, or other conditions. And all opportunities are open to people with disabilities. GET TO KNOW OUR AREA: The Customer Experience area focuses on enhancing customer satisfaction and loyalty. Its main deliverables include customer journey mapping, feedback analyses, and implementing strategies to improve interactions at every touchpoint with our farmers, driving retention and advocacy. YOUR MISSION WILL BE TO: Ensure that all online and offline brand activation initiatives (including advertisements, events, promotional materials, sponsorships) in market are consistent with brand guidelines and integrated with Bayer strategy. Identify opportunities to develop new alternative communication channels in Brazil. Use data driven analysis provided by the region to manage country marketing investments guaranteeing proper payed and non-payed media balance to each brand/initiative and closely manages marketing provisions for campaigns and loyalty programs. Capture the direction on brand strategies, marketing communications resourcing and prioritization provided by the regional team. Provide clear feedback to the regional team to support the development of our strategy. Lead the activation of the strategy in all regions, brands and business creating the activation plan and allocating the proper resources and targeting Bayer KPIs to reach our objectives. Lead the relations with external agencies and other suppliers, developing a competitive and high-quality group of services providers with the ability to support and challenge Bayer to innovate and communicate our value proposition. Lead, develop and encourage an integrated Bayer approach on products activation plans, national and local events, and relationship/loyalty programs assuring that we are on track with our strategy, taking advantage of our business synergies and constantly enhancing customer experience. Closely work with Lauch team to implement the defined roadmap and guideline related to the branding strategy of prioritized brands, providing feedback and sharing the local reality supporting the design of our strategy. Cascade down the communication plans to strengthen customer centricity through digital marketing and social media, while ensuring compliance with corporate standards and guidelines according to regional definitions. Ensure the digital marketing strategy is reflected into the country brand activation plan. Lead an integrated approach with GTM, Campaigns, Loyalty & Experiences, Services, Food Chain, Digital, Field Marketing to support the consolidation of an omni channel unique customer experience. ARE YOU READY FOR THE POSITION? University degree (Publicity, Marketing, Business Administration, Engineering) – Mandatory. Solid background in marketing and communication strategy and execution - Mandatory. Advanced English (Speaking, reading, and writing) – Mandatory. Live in São Paulo and be available to go to the office whenever necessary – Mandatory. Ability to translate data into information and insights through modern technologies. Strong Analytical and Communication skills Influencing peers and senior stakeholders at the country level on business decisions. Project management skills and ability to manage various priorities and stakeholders. Understanding of the interrelationships between financial goals, customer driven decisions and market specifics. Collaborating in a matrix organization. What´s in it for you? At Bayer we have established our benefits in three essential pillars, which integrate and converge to promote the life quality and well-being of our employees. Health Care Plan Dental Plan Medicines Subsidy GymPass "Conte Comigo" - Psychological, chemical dependence, legal and financial assistance "Bem Nascer" - Health monitoring during pregnancy, no coparticipation in the health care plan, workshop for pregnant women (employees or partner of employees), extended maternity and paternity leave, daycare assistance, Bepantol baby, etc. Private Pension Plan – A long term savings vehicle that offers 200% of matching contribution, competitive employee loan portfolio and promotes financial wellbeing Life Insurance CoopBayer - Cooperative that aims at the financial education and giving credit for employees Holidays bridge and holidays regular schedule, occurs all year round, including eve of National Holidays Vacations flexibility (within the provisions of the Brazilian legislation) **Bayer Country Club – Country Club facilities: Leisure area, game room, swimming pool, gym, party room and football pitch) *Working from Home policy *Flex Time and Short Friday *There may be some difference in the benefits package according to position and location **It depends on employee association Período disponível para candidatura: 23/04/24 até 07/05/24 Referência: 815678 Local: Brasil : São Paulo : São Paulo Área Funcional: Tecnologia da Informação Grupo de Contratação: Regular Horário de Trabalho: Administrativo
