Job Title: Marketing Director Location: Remote (EST Time zone) Salary Range: up to 2500 USD Work Schedule: Monday Friday 9:00 AM to 5:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives founders and CEOs seeking to hire and maximize the impact of international talent.
We bridge the gap between global talent and USbased businesses connecting candidates from vibrant regions like Latin America the Philippines India Pakistan Bangladesh and Africa with leading American companies.
Discover a world of career possibilities with Sagan.
About the Company: Sagan represents a real estate company dedicated to implementing effective marketing strategies.
We focus on driving engagement and results through datadriven decisionmaking and campaign optimization.
Position Overview: We are seeking a Marketing Director to oversee and implement all marketing functions for our real estate business.
This individual will manage the development and execution of a variety of marketing strategies including SMS and email drip campaigns direct mail PPC data analysis and more.
The ideal candidate will bring strong leadership deep knowledge of marketing tools and platforms and a strategic mindset to optimize campaign performance manage budgets and make datadriven decisions.
Responsibilities: Oversee the strategy implementation and optimization of all marketing campaigns including direct mail PPC SMS email and drip campaigns.
Manage and execute SMS and email drip campaigns to engage and convert real estate leads.
Lead direct mail campaigns ensuring timely delivery accuracy and budget adherence.
Track and manage Key Performance Indicators (KPIs) to assess marketing effectiveness.
Manage marketing budgets across channels ensuring costeffectiveness and maximizing ROI.
Organize analyze and use data to inform marketing strategies and campaign adjustments.
Handle logistics for campaign launches including scheduling resources and vendor management.
Develop and oversee data sing processes to gather organize and analyze leads for targeted campaigns.
Continuously evaluate and refine marketing strategies based on performance data and market trends.
Collaborate with sales and leadership teams to align marketing with business goals.
Ensure compliance with marketing regulations including TCPA for SMS and CANSPAM for email.
Skills & Qualifications: Proven leadership experience overseeing all marketing functions ideally in real estate or a similar industry.
Strong understanding of marketing channels including direct mail PPC SMS email and digital advertising.
Experience with marketing automation tools and CRM systems (e.g.
HubSpot Salesforce ActiveCampaign).
Ability to manage marketing budgets effectively and ensure efficiency.
Expertise in KPI tracking and performance analysis for optimizing marketing strategies.
Strong organizational skills with the ability to manage multiple campaigns and deadlines.
Analytical skills including data sing data organization and interpreting performance data.
Proficiency in marketing platforms like Mailchimp Twilio Google Ads and Facebook Ads.
Strong copywriting and creative skills with an eye for effective messaging and design.
Excellent communication and leadership abilities to guide teams and collaborate with sales operations and vendors.
NicetoHaves: 5 years in marketing with at least 2 years in a senior or directorlevel role.
Experience with real estate lead generation and understanding of the real estate sales cycle.
Familiarity with direct mail vendors and processes.
Please note: To ensure prompt processing of your application we kindly request that you submit your resume and intro video in English format.