**Responsibilities**:
- Work closely with managers to develop and execute marketing campaigns to meet sales and financial business goals. Work closely with our key partners.
- Responsible for developing and executing marketing programs to cross sell and retain customers, achieving business goals across key target client segments. Evaluate competition, the market, and program performance to size new program opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results.
- Meet deliverables addressing: elements of the program, program profit and loss P&L, end-to-end and operational readiness, uniform key analytics and metrics to support retention programs across specific business lines.
- Partner with product, segment, and channel managers on marketing strategy and execution plans.
- Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including program development including P&L assumptions, program approval documents, marketing brief process, implementation and coordination across channels, internal communications to the field.
- Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
- Manage vendor relationships related to fulfillment and offer management for the acquisitions programs. Answer/Investigate client inquiries regarding promos or campaign fulfillment.
**Qualifications**:
- 6-10 years in financial services and program management
- Proven analytical, project and process management skills
- Solid organizational skills and ability to manage multiple projects at one time
- Excellent interpersonal skills
- Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team
- Consistently demonstrates clear and concise written and verbal communication skills
- Ability to interact appropriately with people across different functions and multiple levels across organization
- Advanced marketing competence across search, display, paid media and measurement.
- Must be able to write, read and speak English fluently
**Education**:
- Bachelor's/University degree, Master's degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Marketing
- **Job Family**:
Marketing Generalist
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.
View the **EEO Policy Statement**.
View the **Pay Transparency Posting
