Marketing Specialist with WordPress and Good English
Job Summary:
We are seeking a creative and results-driven Marketing Specialist with expertise in WordPress, video editing, SEO, and content creation.
The ideal candidate will have a passion for marketing, a keen eye for detail, and the ability to work both independently and collaboratively within a team.
Key Responsibilities:
WordPress Management:
Design, update, and maintain our website using WordPress.
Ensure website content is fresh, engaging, and aligned with our brand.
Troubleshoot and resolve website issues promptly.
Video Editing:
Create and edit engaging videos for marketing campaigns, social media, and the company website.
Collaborate with the creative team to develop video content that resonates with our target audience.
Stay updated on the latest video trends and editing techniques.
Image Design:
Create social media content using Canva to help get our name out there.
SEO (Search Engine Optimization):
Implement and manage SEO strategies to improve organic search rankings and drive traffic to our website.
Conduct keyword research, optimize website content, and monitor performance using analytics tools.
Stay current with SEO trends and algorithm changes to ensure compliance and effectiveness.
Content Creation:
Develop high-quality, original content for various marketing channels, including blogs, social media, and email campaigns.
Collaborate with the marketing team to create compelling content that supports our marketing goals and enhances our brand voice.
Edit and proofread content to ensure accuracy and consistency.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in WordPress management, video editing, SEO, and content creation.
Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
Strong understanding of SEO best practices and tools like Google Analytics, SEMrush, or Ahrefs.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Familiarity with social media platforms and their marketing potential.
Preferred Qualifications:
Experience with graphic design tools such as Adobe Photoshop or Illustrator.
Knowledge of HTML/CSS and basic web development principles.
Experience with email marketing platforms like Mailchimp or Constant Contact.
Understanding of online advertising (PPC, social media ads).
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