Media Buyer

Position Overview:As a Media Buyer, you will strategize and implement media buying campaigns across various platforms, ensuring optimal reach and effectiveness. You will be working with direct response campaigns primary with YouTube ads, as well as Meta and some TikTok ads. To be successful in this position, you:Must be fluent in both written and oral English3+ years of media buying experience on Meta Advertising platform or Google platformAbility to project manage creative (creation of ads) projectsCopywriting experience is required; script writing, ad copy, and email marketing are accepted.Can generate analysis reports and build reporting dashboards. Determine and understand target audiences, customer personas, and demographic analysisMaintain a campaign budget within set limits and manage media expenditures.Key Responsibilities:Determine and understand target audiences.Choose the most effective media platforms to reach a target audience.Create and plan media strategies and negotiate rates with media sales representatives.Maintain a campaign budget within set limits and manage media expenditures.Evaluate the success of a campaign and make necessary changes when necessary.Keep an eye on market changes and trends.Sustain communication with customers and media sales representatives.