O&O Marketplace Marketing Manager, LATAM, O&O LATCANZ MarketplaceAmazon's Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Coming 2 America. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on...The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support the LATCANZ region, our markets include Australia (AU), Canada (CA), New Zealand (NZ), Brazil (BR), Mexico (MX), Colombia (CO), Chile (CL), Argentina (AR), Peru (PE) and the remainder of Latin America.We are seeking a results-oriented digital marketer who will be responsible for driving acquisition, engagement and retention for add-on Subscriptions and Movie Rentals/Purchases on Prime Video through our owned and operated (O&O) channels.As O&O Marketplace Marketing Manager for Prime Video, you will be part of the team responsible for driving a best in class customer experience by (1) launching new add-on subscription properties on Prime Video including developing and owning the merchandising strategy across all owned and operated channels, (2) executing campaigns to support the growth and engagement of Movie Rentals/Purchases and subscriptions and their key titles on Prime Video, raising the bar on quality of execution, and (3) measuring impact and efficiency of merchandising strategies to iterate and improve performance.You'll have an eye for compelling merchandising, demonstrable expertise in end-to-end campaign execution, and strong organizational skills. You will hold a high bar for measurement of merchandising activities and will define success metrics, measurement methods and reporting processes for your efforts. You will learn from and share best practices across Prime Video teams. Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment.Key job responsibilitiesOwning the O&O merchandising setup and launch of new Subscription properties across channels (e.g. storefront, cross site, gateway, etc.) for Prime Video, with the goal of contributing to the growth of the business, as well as increasing acquisition during promotional periods.Defining the merchandising strategy, contributing to the go-to-market plans in collaboration with country teams.Creating and scheduling individual merchandising campaigns to the Prime Video homepages across website, mobile apps, and living room devices including new priority titles, and promotional campaigns. Responsible for QA and approving Marketplace campaigns, ensuring campaigns are executed to the highest standard across all marketing channels.Collaborating across business lines and with internal teams to manage content calendar and share of voice allocation across high visibility placements and devices.Optimizing campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, sharing best practices, and forming recommendations for next steps.Identifying opportunities for process efficiency and automation, working cross-functionally with channel and product leads to implement improvements.BASIC QUALIFICATIONS4+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).Experience building and optimizing multiple, simultaneous marketing campaigns.Experience managing or working within cross-functional marketing and creative teams.PREFERRED QUALIFICATIONSExperience in multi-territory campaign management.Experience in digital marketing and content production timelines and process.Posted: April 16, 2024Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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