Role Type: Full Time, Contract position The paid social specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients.
He/she will work closely with the Digital Marketing Strategist to ensure work is moving through the pipeline and we're delivering results.
Responsibilities Include: Assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly.
Understand client ICP and how to speak to them Create ad headlines, ad copy, and image overlay copy, and CTAs Write creative briefs that include clear messaging tracks, A/B tests and goals for the creative.
Then send to creative agency, and provide feedback and direction until assets are finalized.
Maintain a repository of successful ad copy for all client verticals.
Setup, optimize, and manage ongoing ad campaigns Run monthly split tests for each campaign to continually improve performance.
Perform weekly account audits and identify areas of improvement.
Conduct campaign optimization tasks throughout the campaign lifecycle.
Monitor product feeds Report on results of paid social campaigns including click through rates, revenue, etc.
Forecast, suggest and manage budgets and budget pacing in multiple paid social campaigns.
Provide outstanding customer service Required Skills: Results & deadline driven Excellent written & verbal communication Proven track record of delivering year-over-year growth for ecommerce brands Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.)
Being personable – able to build relationships with team members Strong presentation skills Able to manage the workload independently Experience Minimum of 3 years of paid social experience Minimum of 2 years working on ecommerce brands Minimum of 2 years experience working remotely.
Communication Expectations Communication will take place primarily through email video conferences (Google Meet), email, and Google Chat.
Be available from 9-5pm Mountain Standard Time.