**About us**:
**About the role**:
**Key Responsibilities**:
- Execute and optimize performance-based campaigns across mainly Google Ads and Facebook Ads; as well as Instagram Ads, TikTok Ads, and Display networks
- Monitor and control key performance indicators including ROI, customer acquisition cost (CAC), and Ad spend for each channel
- Conduct a thorough analysis of campaign performance and provide actionable insights
- Develop and implement A/B tests to continually improve ad performance
- Collaborate with creative teams to ensure ad assets are optimized for each platform
- Manage budget allocation across channels to maximize overall campaign effectiveness
- Stay updated on platform changes and industry trends to maintain competitive advantage
**Qualifications**:
- At least 5 years of hands-on experience managing paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Display networks
- Experience marketing subscription-based products
- Familiarity with A/B testing and conversion rate optimization techniques
- Proven track record of improving ROI and reducing CAC in previous roles
- Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Data Studio)
- Excellent understanding of performance marketing KPIs and how to influence them
- Strong communication skills and ability to work cross-functionally
**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team! We offer:
- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
**Interview Process**:
- Recruiter Screening (40 minutes)
- Technical Interview (90 minutes)
- Final Interview (60 minutes)
**Life at Ruby Labs**:
At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.
We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.
Li-Remote