This will be a full time Program Manager role, responsible for Public Sector Accounts demand generation through marketing campaigns and outbound prospecting, qualifying the lead for Google Cloud products to sales teams, supporting the Sales Managers in operating a successful Sales Development team and ensuring vendor reps have the appropriate sales, product and internal tools expertise to meet and exceed quarterly pipeline targets.
This Program Management roles requires a strong collaboration with marketing and sales teams to ensure sales development has enough leads to process and ensure that the sales team is accepting the opportunities created.
This role will be the main point of contact between Vendor Sales Dev teams for PS accounts and Google internal areas like marketing, sales and sales operations.
Some responsibilities will include:
- Act as a focal point for Marketing and Sales, working with both teams to ensure the correct process and strategy execution.
- Work with marketing teams to understand campaigns, events, and needs of marketing assets to deliver and to prepare SD reps;
- Identify training needs or any document that the agents need to perform their job better.
- Prepare presentations and communicate findings and results about all aspects and execution of sales development activities.
- Constantly review processes and suggest improvements.
- Deliver clear insights into drivers of revenue, risks, and opportunities.
Specific Responsibilities
- Marketing Lead performance: Responsible for delivering inbound and outbound lead follow up, qualification and conversion.
Ensure the marketing assets and campaigns are adequate to LATAM markets and vendor's reps are trained.
- Lead Nurture: Work with sales and sales ops to ensure leads are getting into the hands of sales and there is a closed loop process for lead tracking and qualification.
- Together with Sales Managers and Program Manager/Director, drive consistent performance from our sales development teams in Latam through ongoing training, coaching and performance management, thereby ensuring the vendors meet SLA's and contractor performance indicators.
Identify gaps and training needs from vendor's reps to increase performance and productivity.
- Stakeholder Management: Establish strong cadence with stakeholders including Marketing, Sales, Sales Operations and Strategy & Operations to track lead volume and performance, influence top of the funnel demand, and drive common goals and objectives with regards to leads, account acquisition and opportunity conversion.
- Project Management: Manage strategic initiatives in a fast-paced, deadline-driven environment; across functional teams.
- Data and reporting: define and track success metrics for all initiatives, communicate and create presentations to report results achieved.
**Minimum Qualifications**
- Bachelor's degree - business, economics, administration preferred or relevant experience and professional experience with data analytics.
- Experience working in Marketing/Sales/Business Development of the tech industry.
- Fluent in English, Portuguese, and Spanish.
- Minimum 5+ years of experience in related jobs.
**Preferred qualifications**
- Experience working in Program Management, customer loyalty and demand gen initiatives
- Experience working across countries and teams
- Experience working in Sales Management
- Ability to use customer relationship management (CRM) systems
- Ability to communicate and collaborate with multiple stakeholders and work effectively with global teams.
- Experience in creating or defining marketing campaigns
- Experience in B2B Marketing, especially with the SMB segment.
- Salesforce experience a plus