Public Relations Manager

Responsibilities: PR Communication Strategy: Participate in the PR communication strategy for products and the brand in Brazil. Implement integrated marketing plans to enhance the brand and product influence and reputation in the responsible country and region. PR Event Execution: Plan and execute PR events based on product positioning and user needs, including but not limited to product pre-launch communications, launch, offline media events, review guidance, and KOL (Key Opinion Leader) promotions. Public Opinion Monitoring: Monitor public opinion and reputation of competitors locally, extract and refine targeted product highlights and communication strategies to gain a competitive advantage. Media Relations Maintenance: Deepen relationships with core local media and KOLs, guide PR companies to continually expand media and KOL relationships. PR Content Output: Responsible for planning and writing press releases, product launch content. Work closely with the marketing and product teams to continually implement and innovate local communication content. Requirements: Proficiency in English as a working language. Bachelor's degree or higher, with experience in public relations. Passion for tech products, and experience in the mobile phone category/overseas PR is preferred. Sensitivity to trending topics, a keen intuition for internet and social media communication, and the ability to adapt to a fast-paced work environment. Strong team spirit and communication skills, with excellent experience in building media relationships and accumulating PR resources. Excellent Portuguese copywriting and press release writing skills.