Focus, Scope, & Impact:
Responsibility for OU DMI investments, mainly focusing in South Zone both Marketing Deductions and Direct Marketing Expenses, including support in main allocation processes:
LRP, ABP. Responsible to lead and coordinate monthly rolling estimate DMI process, connecting with local finance teams and marketing finance. Responsible to understanding and use of marketing and investment analysis tools and metrics; embedding a culture of clear financial responsibility in every budget owner. Provide resource reallocations recommendations across the OU, Zones and functions, as well as across categories and brands, always based on fact based financial data to support the investment decisions. Communicate business performance against specific KBIs to leadership team. Support LRP process with Strategy and assure its connection to the Annual Business Plan. Support Annual Business Plan process for DMI, including DMI allocation optimization and connection with LRP. Lead reporting to LT. Support the creation of new analysis tools to enhance DMI allocation and evaluation. Proactively participate in the continuous evolution of the Investment Committee. Participate in the DMI closing process, including the efficient reallocation of funds. KeY SUCCESS PARAMETERSExperience>4 years of finance experience within KO system, in financial planning, budgeting and commercial finance; MEM & Hyperion experience are a plus. Work FocusProvide and explain key business and performance metrics to leadership team to allow proactive and timely investments decisions, including reallocations of fundsSupport implementation of best
- In
- Class financial analysis tools and methodologiesBuild and maintain collaborative relationships with budget
- Owners, mostly outside of finance, and align on the primary goal of maximizing investment returnsRecommend alternatives for the OU and the zone to meet or exceed its BP and RE commitments, including adjustment of investment decisions based on business performance and returns. Coordinate with Platform Services to ensure proper investment allocation across category, brandand franchise operations so Management and Zone Presidents can readily understand status of all spend actual, committed, remaining. Support DMI ZBW process and productivity initiatives. Communication Focus Strong ability to influence OU and Zone leaders using solid logic and fact
- Ased support. Ability to build and ** a compelling story to key stakeholders who might have some resistance or lack of understanding. Ability to influence external stakeholders even when the external stakeholders have opposing views or position. Presence that conveys confidence, respect and trust. Fluent in both English and Spanish. Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our Confidential purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and valuesho w we work as much as what we achieve. We believe that our culture is one of the reasons our Confidential continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors andsho w you can bring them to life in your next role at Coca