Job summary: Leads the design and execution of development on the Salesforce Marketing Cloud platform.
Job description: Works with Marketing Engineering Manager, Marketing operations and product team to develop, code, and launch complex email and sms campaigns Translates business objectives into actionable solutions and understands end-user communication needs and data streams Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities.
Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio, & Dynamic Content Areas to deliver highly dynamic and personalized content Works with Engineering manager and marketing operations understand key campaign parameters and requirements.
Works with marketing team members to provide best practice recommendations to customers Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success Should have worked/implemented push notification for mobile app support (ios/Android) Should have understanding on Einstein integration.
Leverage a foundational understanding of data modeling to determine data flow and transformations necessary to import and transform data necessary to run journeys Create automation for file/data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors Create and leverage hand-written AMP script in order to personalize emails and add dynamic content to said emails Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events Ongoing support for SFMC prod issue analysis.
Self driven under direction in order to ensure success in delivery of business initiatives.
Qualifications: Must have 3 years of experience on the SFMC platform in email, SMS, and push notifications.
Must be an expert in AMPScript and Javascript.
Create a triggered send, display send-time content contextually, retrieve information from a data extension, write to a data extension, create and update HTML content blocks, utilize personalization strings, explain the order of operations in which functions process, use it to format date and time Must have 2 years of experience with SFMC Journey Builder, Audience Builder, Automation Studio Dynamic Content Areas 1 year experience of email compliant HTML Experience in writing well-abstracted, reusable code templates and design and execute test plans 3 years of experience effectively within a team, solutions design, and technical development, in a fast-paced environment 5 years of Information Technology work experience with a Bachelor's degree or above preferred Requirements : Salesforce Certified Marketing Cloud Advanced English Speaking