Your tasks
Responsible for product and brand portfolio management, including understanding market profile, needs and trends with the objective to secure a proper brand and product availability to meet markets needs and in accordance with Continental strategy for PLT (Passanger and Light Truck Tires) business unit in the SAM region.
- Create Business Plans for new products along with Sales and Controlling and follow up the approval process.
- Gather and provide product requirements to R&D in order to garantee the closest performance to the expected.
- Support R&D in the development process.
- Support Plant in product industrialization.
- Ensure local production of maximum number of articles possible along with Global Tire Sourcing and Operations.
- Initiate local product introduction approval process
- Monitor product portfolio' sales performance vs approved business plan
- Provide the benchmarking team with competitors products and information
- Feed Marketing, Customer Service and Sales areas with product information (presentations, data, etc.)
- Secure apropriated market coverage.
- Secure imported OEM's tires available in the portfolio.
- Responsible for SAM Product Road Map.
- Support local brand strategy / definition by segment and distribution channel.
- Ensure product portfolio is aligned with brand strategy.
- Support monitoring of Continental brands positioning versus competitors.
- Support overall brand management (pricing, coverage, profitability, etc.)
- Request product performance indicators to Customer Service and R&D.
- Gather product acceptance feedback from sales.
- Identify performance gaps and address corrective action (new product development or current product improvement).
- Represent SAM region on the PLT Product Planning Team.
- Monitor market specific regulations or requirement (e.g.
governamental performance labeling)
**Profile**:
- Fluent English
- Desirable Advanced Spanish
- Tire Technical knowledge
- Tire market knowledge
- Bachelor in Engeneering, Business Administration or Marketing
**Offer**:
- Availability for domestic and international travels
About us
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation.
In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.
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**Keyfacts**:
Job ID
**REF70439W**
Field of work
**Marketing and Sales**
Location
**Jundiaí**
Leadership level
**Leading People**
Job flexibility
**Hybrid Job**
- Legal Entity
**Continental do Brasil Produtos Automotivos Ltda.