Lead SEO Specialist at BestLyfe Group Are you ready to LEVEL UP your digital marketing game and work with a team of SEO warriors who live and breathe optimization? Do terms like off-page SEO and Google algorithms get your wheels turning? If you're passionate about SEO and want to be part of a fast-growing company that offers real impact and rewards, we've got your dream role right here. At BestLyfe Group, we're looking for a Lead SEO Specialist who's ready to help our clients dominate search engines, attract more organic traffic, and crush their competition. And yes, we do it with style. Whether it's building authority with backlinks, tightening up technical SEO, or crafting keyword-rich, high-converting content, this position is all about making the web WORK for our clients. If you're someone who knows the difference between nofollow and dofollow backlinks, and you're obsessed with SEO fundamentals, you're in the right place. Key Responsibilities: 1. Supercharge Off-Page SEO: Own and manage off-page SEO strategies, from building high-authority backlinks to developing powerful partnerships (we're even down for any interesting techniques you've used along the way). You'll be focused on getting our clients' websites talked about and trusted all over the web. 2. On-Page Optimization: Use your on-page SEO chops to ensure our clients' websites are search-engine magnets. You'll implement keyword strategies, refine meta tags, and optimize web copy to increase organic rankings and click-through rates (CTR). 3. Perform In-Depth Competitor and Keyword Research: Stay ahead of the competition by identifying and targeting high-value keywords and industry-specific search trends. Leverage tools like SearchAtlas, Ahrefs, and Google Search Console to discover opportunities and beat the competition. 4. Create and Execute Backlink Campaigns: Backlinks are the secret sauce of SEO. You'll design and implement white-hat (or whatever hat moves the needle) backlink campaigns to boost domain authority and search rankings. From guest posting to link-building outreach, you'll ensure our clients stand tall on the web. 5. Stay on Top of Algorithm Updates: SEO is constantly changing, and so are we. You'll stay on the cutting edge of Google algorithm updates and new SEO trends, so our clients are always a step ahead of their competitors. What We're Looking For: We don't expect you to be an SEO master that the world has yet to meet, but here's what will help you stand out: 5 years of SEO experience (preferred) MUST HAVE local SEO knowledge for increasing rankings in the map pack. Most of our clients are small businesses and not national/international businesses. A strong desire to learn and evolve with the SEO landscape Advanced knowledge of on-page, off-page, and technical SEO Familiarity with SEO tools like SEMrush, Moz, SearchAtlas or Ahrefs Comfortable with WordPress, HTML, and backend site maintenance Strong research skills—you love diving deep into competitor data and uncovering opportunities Ability to create and modify webpages that meet SEO objectives Someone who isn't afraid to use AI to increase efficiency Why BestLyfe Group? At BestLyfe Group, we're not just another digital marketing agency. We're a wholistic (with a "W") marketing partner for businesses across the US. Whether we're scaling an e-commerce brand or optimizing a home improvement website, we get real results. We believe in ROI-positive strategies that bring long-term success. If your campaigns don't deliver results, YOU DON'T PAY. Yep, you read that right. Our team? We're a close-knit group of SEO nerds, marketers, and creative thinkers. Perks of Joining Our Team: Competitive Salary with performance-based bonuses Professional development opportunities to grow your SEO career A fun, casual office environment that respects your work-life balance BestLyfe Core Values: Here at BestLyfe Group, we believe in creating mutually-beneficial relationships. When you work with us, it's not just a job—it's a partnership. We are a results-driven team committed to excellence in everything we do, and we celebrate our successes together. We value integrity, ongoing learning, and being a caring, collaborative team. Whether you're creating blogs, refining meta descriptions, or working on an internal linking structure, you'll find that our office culture is all about authenticity. You won't find big egos or unnecessary red tape here—just a supportive, goal-driven group that loves helping businesses THRIVE. Ready to Apply? Are you excited to jump into a role that not only hones your SEO skills but also gives you a seat at the table for scaling businesses and driving revenue? If so, we'd love to meet you. Applicants that pass the initial application screening will be invited to a simple, 3 questions, video screener that can be recorded from your phone or device with ease. We look forward to connecting with you.
