BettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo.
Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.
As the Senior CRM Manager, you will own and execute the local CRM plan, developing targeted, personalised campaigns across channels like email, social media, and onsite messaging.
To be considered for this role, you must have extensive experience in CRM, lifecycle management or marketing, preferably in a technology company.
Responsibilities: Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team considering local compliance, market conditions and competition.
Own and execute the local CRM plan, developing targeted, personalized campaigns across channels like email, social media, and onsite messaging.
Coordinate with HQ to refine lifecycle journeys, providing insights on market trends and competitor activities.
Ensure campaigns are delivered as planned, tracking volumes, performance, and results for stakeholders.
Allocate and manage the bonus budget effectively, analyzing past and forecasted performance.
Drive the creative development process with a customer-focused approach to boost engagement and response.
Segment the customer base to target specific groups with relevant campaigns.
Oversee customer touchpoints, ensuring timely and appropriate communications.
Stay informed on local advertising standards and competitor activities.
Regularly report campaign success and customer insights to senior stakeholders.
Requirements: Extensive experience in CRM, lifecycle management or marketing, preferably in a technology company.
Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile.
Well-versed in extracting customer insight from data.
Great organization, planning and prioritization skills, with strong attention to detail.
Solid experience in implementing, driving and managing complex multi-channel campaigns.
Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example).
Optimove tool will be considered a plus.
Exceptional stakeholder management and collaboration skills.
Excellent command of the English language.