The Coca-Cola Company, a global beverage leader with a rich history of over 138 years and a portfolio of over 200 brands worldwide, is seeking a dynamic and experienced Franchise Sr. Director. This role serves as the primary point of contact representing the total region portfolio and will steward the development of the brands with primary accountability of growing revenue, volume, share, and transactions. We are looking for candidates with bottling or general management experience that can build relationships and execute our strategies across our network.
What You'll Do for Us: Be responsible for weekly/monthly performance management, which includes reporting on revenue, volume, share, transaction metrics.Monitor performance versus execution objectives, re-plans as necessary, and provides feedback to key stakeholders.Manages discretionary budgets based on regional need.Execute the commercial strategy and plans with franchise (bottling partners) owners for local market execution.Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, SOVI (share of visual inventory), and pricing.Standardize common approach to capability building based on bottler segmentation.Assess local Bottler commercial capabilities against established commercial strategies and objectives using the core measures within the Global Commercial Leadership Diagnostic Analysis Model; identifying gaps and develops action plans to improve capabilities.Coordinate training/development enables more effective processes, scorecards and business routines to achieve the annual business plan.Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.Ensure development and implementation of customer and commercial leadership plans on overall brand / price / pack / channel plans and ensure inclusion of Revenue Growth Manager (RGM) strategies and programs to maximize revenue generation.Manage brand mix to maximize brand profitability and trade pricing according to brand / package contribution priorities.Ensure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of Bottler performance.Monitor market conditions and reports competitive activity to management, Bottler and local associates in order to understand program effectiveness and any implementation barriers.Responsible for negotiation and resolving bottling contracts and National Supply Chain agreements as well as governance agreements and manages governance routines.Qualifications & Requirements: Bachelor's degree in Business, Finance, Marketing, or Management with a master's degree preferred.10+ or more years in a CPG organization responsible for direct sales, key account, or franchise management with P&L responsibility.Experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry.Experience with annual business planning, forecasting, customer and distributor management.Demonstrated track record for delivering positive revenue results;Portuguese and English languages are required;What We Can Do For You: Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
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