Based in Washington, D.C., Quorum is a fast-growing software company and is the leading provider of workflow software and information services for government affairs professionals across the corporations, non-profits, associations, and governmental end-markets. Quorum allows users to manage stakeholder engagement, launch grassroots advocacy campaigns, and track legislative activity at all levels of government, including federal, state and local.
Quorum provides mission-critical solutions to public affairs professionals for their work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and 30+ countries around the globe. Quorum serves over 2,000 customers globally including over 50% of the Fortune 100, and has over 350 team members across the globe. The company recently acquired Capitol Canary, a market leader in grassroots advocacy software.
The Senior Marketing Operations Manager, reporting to the Director of Demand Generation, will play a crucial role in the Marketing Communications team by leading our diverse martech stack and reporting. You will oversee and optimize multiple tools, including Marketo, BookIt, LeanData, Demandbase, parts of Salesforce, and other marketing tools and drive the strategic vision of marketing data flows. Key responsibilities include negotiating with vendors, maintaining vendor relationships, ensuring high data quality, building and maintaining Salesforce dashboards, identifying trends in data, and assisting the demand generation team in making data-driven decisions. You will also analyze current workflows to identify areas for automation and ensure data cleanliness to maintain the integrity and reliability of our marketing data. Additionally, this role involves managing a Marketing Operations Associate and overseeing their support of day-to-day marketing operations.
Responsibilities
Increase the volume of monthly meetings scheduled and the number of warm leads handed over to sales from marketing by optimizing marketing processes and flows.
Improve the marketing attribution model and/or create more robust insights into what drives revenue. Refine and improve lead scoring and segmentation to ensure the highest quality leads are passed on to sales, maximizing conversion potential.
Work closely with the demand generation team to optimize workflows, align campaign objectives, and enhance lead conversion rates. Ensure programs are designed for maximum efficiency, including regular reviews of workflows.
Help with data management in Salesforce.com and its integration into Marketing Automation Platforms (Marketo and Demandbase) and other marketing tools in our tech stack.
Identify areas of improvement in the Martech stack.
About You
You have 5-10 years of experience working in B2B demand generation or comparable expertise driving conversion throughout a multi-month acquisition funnel.
You feel at home in the backend of marketing automation and sales software (ex. Marketo and Salesforce)
You love pulling apart complex technical problems, diagnosing their root causes, and implementing a sustainable solution.
You're known for building systems that align people and help them exceed their goals. Marketing systems experience is preferred.
You consider yourself relentlessly reliable—always completing high-caliber projects on schedule.
You are an exceptionally competitive candidate if your coworkers often ask you for advice on optimizing email deliverability.
You have honed your skills in examining quantitative data, drawing insightful conclusions from it, and reporting on it in an easily understandable and actionable way.
You understand how websites work and how analytics can be configured to measure results online.
You have experience with ABM software (Demandbase), website analytics (Google Analytics), and chatbots (Qualified) is a plus.
About the Marketing Team
We're a close-knit team of innovative, hardworking, and optimistic people who value responsibility, productive discourse, and personal growth.
We work hard to deliberately develop our team member's careers. We are voracious learners and will be your mentors, confidantes, and supporters.
Our team is dedicated to building and growing a remarkable company. Working at Quorum is unique and particularly fulfilling because each team member's work directly impacts the company's success.
We use testing to optimize how we do our jobs on a daily basis.
We are a small team, so we pitch in wherever needed.
Our Work Environment
We are a remote-first team with flexible work options: work remotely, or you may choose to come into our office in Belo Horizonte.
Our team loves to spend time doing fun things outside of the office - both together and remote, which we call Quorum Fun events. Past Quorum Fun events have included apple picking, yoga, virtual art classes and wine tasting.
If you'd like to learn what it's like to have a real impact at a fast-growing company that is changing the way the advocacy process works, drop us a line. We'd love to talk to you!
Compensation
This is a full time CLT Opportunity.
Benefits
Flexible Paid Time Off
Standard Brazil holidays plus additional company-wide days off for team members to rest and recharge
Free Subscription to the Calm App
Free Subscription to LinkedIn Learning to support professional development
Invest in Yourself Days - one designated day per quarter is dedicated to your professional development!
Monthly Work from Home Stipend
Mental and Dental Care by SulAmérica
Virtual and in-person team events
Mental Health stipend
Alelo Food Voucher
In company English classes
Inclusion & Diversity Affinity Groups to support belonging
We comply with all requirements for US government federal contractors issued by the OFCCP, IFR, and the terms of our government contracts.
EEO/AA/F/M/Vet/Disabled
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