As an SEO Expert, you will be at the forefront of our efforts to enhance the organic search presence of multiple brands within our portfolio.
You will develop and execute SEO strategies that boost traffic, improve rankings, and drive conversions for each brand.
This role requires a deep understanding of SEO best practices and the ability to adapt strategies to suit different brand needs, markets, and audiences.
Responsibilities:
Develop and implement tailored SEO strategies for multiple brands to improve search engine rankings, drive organic traffic, and increase conversions.
Conduct detailed keyword research, competitive analysis, and content audits to identify opportunities for each brand.
Optimize on-page content, meta tags, and technical elements to ensure all sites adhere to SEO best practices.
Manage link-building initiatives to enhance domain authority and organic reach for all brands.
Collaborate with brand managers, content creators, and developers to align SEO efforts with overall brand strategies.
Monitor, analyze, and report on SEO performance metrics across brands, using insights to make data-driven decisions and recommendations.
Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices, ensuring our brands remain competitive.
Perform SEO audits to identify and fix issues that could impact organic performance.
Work with developers to implement technical SEO improvements, including site speed, mobile optimization, and structured data.
Manage SEO tools and platforms, such as Google Analytics, Search Console, Ahrefs, SEMrush, and others, to track performance and provide insights.
Develop and maintain SEO playbooks and standard operating procedures (SOPs) for internal teams.
Minimum Qualifications:
Proven experience as an SEO Expert or in a similar role, with a successful track record of managing SEO for multiple brands.
Expertise in on-page, off-page, and technical SEO, with hands-on experience in keyword research, content optimization, and link-building strategies.
Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
Ability to analyze data and provide actionable insights to improve organic performance.
Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
Excellent communication and collaboration skills, with experience working across teams and departments.
Familiarity with different content management systems (CMS) like WordPress, Shopify, and others.
Up-to-date knowledge of the latest trends, algorithm updates, and best practices in SEO.
Preferred Qualifications:
Experience working in an agency setting or managing SEO for multiple brands simultaneously.
Knowledge of HTML, CSS, and JavaScript for troubleshooting and optimizing site performance.
Experience with local SEO, CRO, and A/B testing is a plus.
Benefits:
Competitive salary and benefits package.
A collaborative and dynamic work environment with opportunities to work on a variety of brands.
Professional growth opportunities and room to expand your skill set.
Flexible work arrangements with a remote-first culture.
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