Skrapp.io is seeking a proactive and strategic Outreach Specialist to join our team.
This role is pivotal in building and maintaining relationships that drive the success of our SEO and digital marketing initiatives.
The ideal candidate is a natural networker, highly organized, and has a strong understanding of SEO and link-building strategies.Key Responsibilities:Backlink AcquisitionIdentify opportunities for gaining high-quality backlinks by reaching out to relevant websites, influencers, and bloggersDevelop personalized outreach strategies to ensure maximum success in backlink acquisition effortsRelationship BuildingEstablish and nurture connections with webmasters, bloggers, and industry influencersNegotiate guest posting opportunities, content collaborations, or mention placements to build mutually beneficial relationshipsContent PromotionPromote content to external platforms to expand its reach and visibilityPitch shareable content to relevant websites for syndication or sharingGuest BloggingWrite or coordinate the creation of guest posts on third-party websites that strategically include backlinks to our target websiteCompetitor ResearchAnalyze competitor backlink profiles to uncover potential opportunities and refine outreach strategiesIdentify and leverage content or backlink gaps for a competitive edgeLink Monitoring and ReportingTrack acquired backlinks to ensure they remain active and valuableRegularly report on outreach effectiveness and the impact of link-building campaignsCollaboration with Content TeamsWork closely with content creators to develop high-quality, shareable content that adds value to external websites and audiencesCompetitor AnalysisExamine SEO strategies of competitors to uncover new opportunities and innovative approachesIdentify and act on content or backlink opportunities based on competitor researchMonitoring and ReportingTrack metrics such as rankings, organic traffic, click-through rates (CTR), and conversion ratesProvide stakeholders with actionable reports on SEO performance and adjust strategies based on data insightsStaying Updated with SEO TrendsKeep up-to-date with search engine algorithm changes and industry trendsAdjust outreach and SEO strategies to align with the latest updates and best practicesAttend industry conferences, participate in online communities, and follow authoritative SEO resources to stay aheadRequirements:5-10 years of experience in successfully executing SEO outreach strategies and other aspects of SEOUnderstanding of search engine algorithms and ranking methodsExperience with SEO industry programs, such as Google AnalyticsKnowledge of keyword research and data mining toolsAble to complete competitive analysis of other companies within the industryExcellent written and verbal communication skills (email, phone, etc.
)Comfortable analyzing high volumes of data on a daily basisFamiliarity with SEO tools like SEMrush, AHrefs, Similarweb, Moz, and Google Search ConsoleExperience with other aspects of marketing, such as customer growth and promotion, is a plusBenefits:Contract:We only offer contractor/freelancer contracts to our team members with yearly paid days off:25 days per year5 national days off per year per choice depending on your country of residenceThe contractor will pay for your local health insurance and retirement plan independently.Work Environment:We are a team of young professionals working remotely from Spain, France, Egypt, India, Brazil, USA, and the United Arab Emirates.
The position is fully remote; you will enjoy flexible working hours from anywhere worldwide.Note:Please be aware that the default job country listed in our job posting is a requirement of our Applicant Tracking System (ATS) and does not reflect any geographic restrictions for this position.
We welcome applications from candidates worldwide, regardless of location.
This role is open to individuals from all countries.
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