Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
We are looking for a Social Media Associate to lead our clients' social media efforts from strategy to execution. This role involves developing and managing social media content, conducting audits, and creating actionable strategies that align with business goals. You'll oversee both organic and paid campaigns, monitor performance, and optimize for success. Additionally, you'll stay on top of social media trends and share insights with the team to continuously improve our processes.
Responsibilities:
Plan & Execute Social Strategy:
Research and learn about our clients' cutting edge industrial manufacturing techniques and products, developing an understanding of their customers' interests and needs.
Leverage social media tools and site analytics data to conduct client and competitor social media audits.
Translate findings into clear, actionable strategies and tactics to achieve each individual client's business goals.
Plan, create, edit, and manage client text and video social content with an eye toward brand adherence and performance.
Develop and execute comprehensive paid social media strategies, including the creation of campaign assets, implementation across platforms, and ongoing monitoring and analysis to optimize performance and achieve business objectives.
Monitor activity on clients' social accounts, developing and coordinating influence marketing campaigns as requested.
Analyze, Test, & Optimization:
Track content effectiveness by channel against goals, including views and video retention to business results; report monthly to clients on results vs. goals.
Align with other digital initiatives and paid social strategies to identify interaction opportunities to amplify or share paid content.
Recommend opportunities for optimization and evolve strategy and content based on performance.
Follow emerging social media and video trends; identify opportunities to leverage them for clients.
Training & Leadership:
Participate in educational sessions including webinars, seminars, and conferences to expand knowledge of social media best practices, with the intention of improving current processes and sharing insights with team members.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in Digital Marketing; agency preferred.
Proficiency in digital marketing functions related to organic and paid social media marketing.
Exceptional written and verbal English skills.
Experience with our current tech stack: Hubspot, Google Analytics, or WordPress.
A creative innovator who stays updated on current marketing trends.
Exceptional organizational, presentation, and communication skills.
Some knowledge of best practices for SEO, marketing automation, social media, and B2B writing.
Outstanding communication and people skills.
B2B and/or industrial/manufacturing industry knowledge.
Agency experience.
Certifications in related field: Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or any LinkedIn Marketing Labs Certifications is a plus.
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