Thomas is an Xometry company. Thomas Marketing Services is a leading provider of expert insights and strategic guidance for industrial businesses in the digital marketing space. Our dedicated team, consisting of strategists, production managers, and engineers, is exclusively focused on the manufacturing sector. We connect businesses with buyers through a range of digital strategies and services.
We are looking for a Social Media Associate to lead our clients' social media efforts from strategy to execution. This role involves developing and managing social media content, conducting audits, and creating actionable strategies that align with business goals. You'll oversee both organic and paid campaigns, monitor performance, and optimize for success. Additionally, you'll stay on top of social media trends and share insights with the team to continuously improve our processes.
Responsibilities:
Plan & Execute Social Strategy:
Research and learn about our clients' cutting edge industrial manufacturing techniques and products, developing an understanding of their customers' interests and needs
Leverage social media tools and site analytics data to conduct client and competitor social media audits
Translate findings into into clear, actionable strategies and tactics to achieve each individual client's business goals
Plan, create, edit, and manage client text and video social content with an eye toward brand adherence and performance
Develop and execute comprehensive paid social media strategies, including the creation of campaign assets, implementation across platforms, and ongoing monitoring and analysis to optimize performance and achieve business objectives
Monitor activity on clients' social accounts, developing and coordinating influence marketing campaigns as requested
Analyze, Test, & Optimization:
Track content effectiveness by channel against goals, including views and video retention to business results; report monthly to clients on results vs. goals
Align with other digital initiatives and paid social strategies to identify interaction opportunities to amplify or share paid content
Recommend opportunities for optimization and evolve strategy and content based on performance
Follow emerging social media and video trends; identify opportunities to leverage them for clients
Training & Leadership:
Participate in educational sessions including webinars, seminars, and conferences to expand knowledge of social media best practices, with the intention of improving current processes and sharing insights with team members
Qualifications
Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in Digital Marketing; agency preferred
Proficiency in digital marketing functions related to organic and paid social media marketing
Exceptional written and verbal English skills
Experience with our current tech stack: Hubspot, Google Analytics, or WordPress
A creative innovator who stays updated on current marketing trends
Exceptional organizational, presentation, and communication skills
Some knowledge of best practices for SEO, marketing automation, social media, and B2B writing
Outstanding communication and people skills
B2B and/or industrial/manufacturing industry knowledge
Agency experience
Certifications in related field: Hubspot (Social Media Marketin or Inbound), Google Analytics (GA4), or any LinkedIn Marketing Labs Certifications is a plus
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