Amazon Brazil is seeking a dynamic and strategic Social Media & Brand Manager to lead our social media presence and brand initiatives across all major platforms (TikTok, Instagram, Facebook, X, WhatsApp Channels, and YouTube).
This role combines the responsibilities of social media management and brand strategy to drive Amazon's proximity and connection with Brazilian customers through cultural and community experiences, aligned with Amazon's brand values and business objectives.This leader will work closely with cross-functional teams, including Categories, Customer Service and PR, as well as partner with external agencies, to create compelling, culturally relevant content that resonates with Brazilian audiences and drives engagement across all social channels.
This role requires someone who lives and breathes with his/her finger on the pulse of what's trending online.
Success in this role requires excellent customer instincts, understanding how to streamline and work within the brand's editorial voice, the ability to set customer-centric campaign goals, an aptitude for developing insights-driven approaches, a deep and current knowledge of each platform's unique offerings and a passion for compelling and innovative content.Key job responsibilities Develop and implement a cohesive social media strategy for Amazon Brazil across all major platforms, ensuring consistent brand messaging and voice.Lead end-to-end campaign development for social media initiatives, from brief development to execution.Create and manage content calendars, ensuring timely and relevant posts that align with Brazilian cultural moments and Amazon's business priorities.Collaborate with agencies and internal teams to produce high-quality, engaging content that raises the bar for Amazon's social media presence in Brazil.Develop and execute brand strategies that drive proximity between Amazon and Brazilian customers through cultural and community experiences (e.g.
Carnaval).Analyze social media metrics and consumer insights to inform strategy, optimize performance, and report to leadership.Stay up-to-date with social media trends, best practices, and emerging platforms to ensure Amazon Brazil remains at the forefront of social media innovation.Coordinate with global Amazon teams to ensure local adaptation of centralized campaign strategies while maintaining brand consistency.BASIC QUALIFICATIONS - 3+ years of professional non-internship marketing experience- Experience managing teams- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience working with multiple stakeholders at various levels and in different locales to drive alignmentPREFERRED QUALIFICATIONS - Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.- Experience building, executing and scaling digital programmatic campaigns from concept to completion- Experience using data and metrics to measure impact and determine improvementsAmazon is committed to a diverse and inclusive workplace.
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#J-18808-Ljbffr