About the job
Strategically lead marketing initiatives to promote Danone's brands and products within the Brazilian market, driving growth and enhancing consumer engagement.
Develop and execute innovative marketing strategies and campaigns, including digital marketing, to drive brand and business growth.
Conduct in-depth market research and analysis to understand the Brazilian consumer's needs, preferences, and trends, adapting strategies as necessary.
Collaborate closely with the sales, product development, and supply teams to ensure cohesive brand messaging and efficient product launches.
Manage and oversee the marketing budget, ensuring effective allocation towards activities that yield the highest ROI.
Lead, motivate, and develop the marketing team, fostering a culture of innovation and excellence.
Establish and maintain strong relationships with external partners, agencies, and stakeholders to support marketing objectives.
Monitor and evaluate marketing campaign performance, leveraging data and analytics to inform future marketing strategies.
Stay abreast of the competitive landscape and industry trends, adapting marketing strategies to maintain a competitive edge.
About you
Bachelor's degree in Marketing, Business Administration, or related field. MBA or equivalent is highly preferred.
Marketing experience in a leadership role, preferably within the CPG or FMCG sectors.
Proven track record of developing and implementing successful marketing strategies.
Strong analytical skills with the ability to translate consumer insights and market trends into actionable strategies.
Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
Outstanding communication and interpersonal abilities, proficient in both Portuguese and English.
Deep understanding of the Brazilian consumer market and the ability to navigate its unique challenges and opportunities.
Proficiency in digital marketing tools and platforms.
Availability to work on a hybrid model and come to our office at Paulista Av. (SP).
About us
Na Danone, nos dedicamos para levar saúde e nutrição para o maior número de pessoas. E não só isso; queremos que nossa missão beneficie pessoas de todas as idades, em todos os ambientes sociais e culturais e em todas as partes do mundo.
Hoje a companhia está presente em mais de 120 países, onde opera de forma ágil e simplificada. No Brasil, recentemente unificamos nossas unidades de negócio para atuarmos com sinergia, oferecendo um portfólio para todas as fases da vida: produtos lácteos e à base vegetal e nutrição especializada.
Se você se identifica com uma personalidade ativista, otimista, pioneira e genuína, junte-se a nós e faça parte de uma companhia diversa e orientada para o propósito.
A Danone valoriza e promove a diversidade e consideramos Pessoas com Deficiência em todas as nossas oportunidades!!!
Venha fazer acontecer com nossa equipe!!!
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