Job Description SummaryThe Senior Product Manager will be responsible for developing the pre-launch and launch of Novartis' rare and ultra-rare diseases portfolio in Brazil, defining the brands' strategic pillars and indications, and co-leading the brands' access plans.Key Responsibilities:Support with high quality timely marketing input from the market and implement tactical plans/projects to maximize the value of the Renal portfolio brands preparing the market to successfully launch these Brands.Identify the most effective market segments to promote products and the most promising targets.Study medical and marketing information on products to define their benefits, market share, positioning relative to target groups of competitors, and marketing promotion strategy in accordance with defined target groups.Co-develop access strategies and define the go-to-market model that best fits the Therapeutics Area and Brands.Study the socio-demographic characteristics of consumers, their needs, criteria, and attitudes towards consumption patterns of strategic products.Plan product promotion tactics, develop the scheme, forms, methods, and technology of promotion (action plan, media plan), and implement the terms of financial discipline in accordance with budget.Plan the supply and demand for products within the area of responsibility, create cycle plans, and implement and forecast turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan).Develop and organize events, create the planned level of distribution, and systematically implement new products.Prioritize resources and activities towards excellence and establish appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders.Support Head of Marketing in building the annual budget and managing the monthly financial forecasting of total investments.Essential Requirements:Strong experience in marketing in the pharmaceutical industry.Experience with product launches and in the specialty care market.Analytical and insight generation ability.Proven ability to secure integrity and compliance with local business initiatives, regulations, and guidelines.Experience with leadership of cross-functional teams.Fluent in Portuguese and English.Desirable Requirements:Experience with Access and Medical areas is a plus.Why Novartis: Our purpose is to reimagine medicine to improve and extend people's lives.
Our vision is to become the most valued and trusted medicines company in the world.
How can we achieve this?
With our people.
It is our associates that drive us each day to reach our ambitions.
Be a part of this mission and join us!Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Skills Desired: Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.#J-18808-Ljbffr