Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing?
The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US.
As a Product Marketing Manager, you will be responsible for driving customer engagement, monetization, and retention for Alexa through strategic marketing, cross-functional collaboration, and data-driven optimization.
Key job responsibilities:
Establish deep expertise in Alexa's various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.BASIC QUALIFICATIONS6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience building, executing and scaling cross-functional marketing programsExperience leading go-to-market for consumer software or hardware product launchesExperience communicating results to senior leadershipExperience with customer segmentation, profiling, and targetingExperience with A/B Testing or Multi-Variate Testing or bothNative Level Spanish proficiencyPREFERRED QUALIFICATIONSExperience using any of SQL or other analytical tools for conducting data analysisMaster's degree in marketing, advertising, business or equivalentAmazon is committed to a diverse and inclusive workplace.
Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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