We are looking for a Strategy and Insights Market Manager, responsible for bringing growth-driving consumer, market and shopper insight to define the strategic agenda of Brazil. More specifically, this involves being seen as the 'oracle' for consumer, category, and competitor understanding. The go-to person for identifying and explaining challenges or opportunities that affect our innovation roadmap direction. The role also involves managing the ad hoc research program across our brands and ultimately ensuring that the consumer is at the heart of everything we do as a business.
Key Accountabilities:
Elevate consumer understanding across the business (Dairy and Specialized Nutrition): Ensure the consumer is at the heart of our Strategy.
Brand development and innovation: Partner with Brand Teams to ensure plans are grounded in consumer insight.
New paradigm research approach: Identify agile, innovative, and value-added research methodologies and analytical approaches which lead to smarter decision-making across all areas of the business.
Build relationships and influence stakeholders: Develop strong relationships with local functions and Global stakeholders.
About You
Have significant experience in ad hoc studies (innovation and communication) and be highly skilled in both project management with agencies and interpretation/insight development.
Be analytically minded and comfortable navigating complex data sets.
Ability to synthesize multiple complex data sources and perspectives into a clear, action-focused story with tangible recommendations.
Have experience using continuous data sources (Kantar, Nielsen).
Experience in FMCG Category is an advantage.
Leadership Skills.
Influence and Challenge Business Decisions.
About Danone
At Danone, we are dedicated to bringing health and nutrition to as many people as possible. We want our mission to benefit people of all ages, in all social and cultural settings, and in all parts of the world. Today, the company is present in more than 120 countries, where it operates in an agile and simplified manner.
In Brazil, we have recently unified our business units to operate with synergy, offering a portfolio for all stages of life: dairy and plant-based products and specialized nutrition.
If you identify with an activist, optimistic, pioneering, and genuine personality, join us and be part of a diverse and purpose-driven company.
Danone values and promotes diversity and we consider People with Disabilities in all our opportunities! Come make it happen with our team!
#LI-Hybrid
Discover more at:
Official careers page: Carreiras na Danone | Danone
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