Company DescriptionDr. Reddy's Laboratories, or Dr. Reddy's in short, is a global integrated pharmaceutical company. Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive and driven at the highest level. We are looking for people who share our passion to catalyze this journey.A brief about us (you'll find more on our website www.drreddys.com): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries.Job Description - Therapy Lead OTCPURPOSE: To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.New Product Ideation & portfolio development:Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts.Screening internal & external data sources to arrive at potential ideas that could address the customer needs.Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.Life Cycle ManagementUnderstanding customer needs and insights with help of insighting team.Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths.New Product Launch ExcellenceWork closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team.Marketing ExcellenceDriving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication.Working closely with the L&D teams for capability building among the country teams to make them future ready.Have a strong understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth.Portfolio Maximization - StrategySupport country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.Plan recommendations to country as well as monitor investment as per the strategy.Assess promotional effectiveness and suggest country teams accordingly.Optimize costing - COGS / SCM overheads.Annual Brand PlanningTo work closely with country marketing teams to build differentiators / brand levers.Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth.Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.Adherence to Brand plan process in terms of rigour and preparation.Operating Network:Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL.External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM.Business Understanding:Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics.QualificationsEducational & Experience:10+ years' experience in Sales and Marketing.MBA from reputed institute.Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product - Ideation to Launch.Key Personal Attributes:Interpersonal Skills.Self-starter.Quick learner.Collaboration and teamwork.Communication skills.Influencing and negotiating skills.
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