OBJECTIVE:Manage the development and implementation of the execution strategy for the categories, through assortment analysis, definition of brand growth drivers, development of planograms and monitoring of execution indicators – consolidating on Perfect Store strategy and process, leading end to end. Also responsible for POS brand and category activation, such as materials, promotions, shopper experience. Main link between 2 major areas of the company (Sales – Marketing).KEY ACCOUNTABILITIES:Develop Selling Stories for Categories through Brand Strategy and insights to Customers, Sales and Merchandising;Lead and recommend Picture of Success by Category (DGMP) and define execution KPIs;Lead customized projects based on Shopper Insights. Ex.: Tomato Segmentation, Spices solution;Shopper expertise in POS (e.g. mission, process and purchasing behavior, hot spots in stores, etc.) aiming to develop Categories;Define the POS Material strategy by Channel and Region (coverage, type of material, investment), connected with brand strategies;Management and analysis of the main category execution KPIs to guarantee Sell Out objectives;Contribute to map and address category Building blocks in IBP process;Develop an optimized activation calendar for the brands, ensuring ROI and alignment with brand campaigns.SKILLS/COMPETENCIES:Previous experience in trade marketing and sales, commercial intelligence and/or channel strategy and/or demand planning and/or analytics;Fluent or Advanced in English;Experience in managing a senior and high-performance team is essential for the position;Proficiency in Excel and Power Point;Mastery of Tableau (BI and Dashboards), programming language;Financial management;Nielsen market analysis to identify opportunities;Project management;Location(s): São Paulo - EldoradoKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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