Are you ready to lead the charge in mobile marketing and drive user growth for an exciting portfolio of social gaming apps? Bullfinch Recruitment is on the lookout for a dynamic User Acquisition Team Leader to spearhead these initiatives for our esteemed clients.
**What's the Role?**:
As the User Acquisition Team Lead (Mobile), you'll be the driving force behind expanding our player base and maximizing the reach of our clients' games. You'll work hand-in-hand with marketing, product, and analytics teams to fine-tune campaigns, boost installs, and enhance user retention. Your expertise in digital marketing platforms and performance analytics will be crucial in this role.
**What You'll Be Doing**:
- **Strategy Guru**: Develop and implement comprehensive user acquisition strategies to drive app installs and engagement.
- ** Campaign Maestro**: Manage and optimize app traffic campaigns across social media, ad networks, and other digital channels, focusing on acquiring high-quality users at scale.
- ** Analytical Whiz**: Conduct in-depth analyses of campaign performance, including cohort, LTV, and ROI analysis, to identify trends and optimization opportunities.
- ** Creative Collaborator**: Work with the creative team to develop engaging ad creatives and messaging that resonate with our target audience of gamers.
- ** Industry Insider**: Stay updated on industry trends, competitor activities, and emerging technologies to inform strategies and discover new growth opportunities.
- ** Performance Tracker**: Work closely with internal stakeholders to define KPIs, track performance metrics, and report on the effectiveness of user acquisition efforts.
- ** Experimentation Enthusiast**: Test new acquisition channels and tactics to continuously improve campaign performance and drive user growth.
- ** Conversion Partner**: Collaborate with product, ASO, and CRO teams to increase conversions and improve relevant KPIs.
**What You Need to Bring**:
- **Educational Background**: Bachelor's degree in Marketing, Business Administration, or a related field.
- ** Experience**: 5+ years in digital marketing, focusing on user acquisition for mobile apps, preferably in the social gaming/gaming/gambling industry.
- ** Proven Success**: Demonstrated success in managing app traffic campaigns and driving significant user growth for gaming apps.
- ** Gaming Ecosystem Knowledge**: Deep understanding of the gaming ecosystem, player behavior, and industry trends.
- ** Analytical Skills**: Strong ability to interpret complex data sets and derive actionable insights to optimize campaign performance.
- ** Platform Expertise**: Experience with digital marketing platforms such as IronSource, Unity Ads, Applovin, and other ad networks commonly used in the gaming industry.
- ** Communication & Collaboration**: Excellent communication and collaboration skills, with the ability to work effectively across functions.
- ** Adaptability**: Thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- ** Analytics Tools**: Experience with mobile analytics tools such as Appsflyer and similar platforms is essential.
**What's In It For You?**:
- **Competitive Salary**: Enjoy a rewarding salary package.
- ** Career Growth**: Opportunities for professional development and growth.
- ** Collaborative Environment**: Work with a talented, international team.
- ** Dynamic Industry**: Be at the forefront of the fast-paced gaming industry.
