RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:InnovationDrives innovation by constantly keeping up to date through contact with different sources of information.Constantly connected with 3rd parties to share thoughts and ideas and activate them in a strategic way.Challenges the team, indirect reports, and peers to come up with new ideas by actively participating in brainstorming sessions and being open to discussion.Culture Projects and ProgramsGuarantees alignment and synergy with the international Culture Strategy by evaluating the consistency and affinity of this strategy with the country and adapting it locally.Creates and executes high-quality events, programs, and culture platforms of all scales, leveraging international projects in Dance, Music, Fashion, and Art.Plans and executes efficient branding strategies for Red Bull projects and 3rd Party Events, aligning with the Brand Department.Negotiates and secures relevant music rights to ensure all created content can be utilized sufficiently via the media business, understanding the legal landscape and ensuring participation of the legal department and communication team, pre-aligned with a specialized 3rd party when needed.Influences business planning by identifying regional Culture Marketing opportunities and leading the development and build-out of potential culture activations for different regions.Artist / Dancer ProgramTranslates the culture strategy into a national Artist / Dancer program.Establishes a rich network in the fields of culture, music, and dance to stay aware of new trends and movements.Builds a strong portfolio of key artists to work with on various projects and programs within the World of Red Bull.Quality Control and Return on InvestmentEvaluates the results and final outcome/impact of all activities.Documents all activities comprehensively to create case studies where applicable.Surveys the proper appearance of Red Bull in all areas of entertainment, culture, and business.Ensures a qualitative approach and evaluation of all opinion leader activities.Is responsible for the total national Culture Marketing budget.Defines and evaluates success across all team members through the facilitation of project kick-off, post-mortem, and recap exercises.People- and Knowledge ManagementCoaches and educates the Field Marketing and Media Network teams in the area of Culture.Guides and motivates the team to deliver innovative projects.Works closely with on-premise, Media Network, field, and brand departments for constant alignment of all key measurements and activities.Promotes a motivated team by coaching on individual strengths-based practices.Identifies and trains employees for succession opportunities.Provides direct and productive feedback to maintain quality performance.Creates a culture that rewards effort and execution following Red Bull's values.JOIN THE TEAMGot what it takes?In your application, we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age, and disability.
In the world of Red Bull, everyone is welcome.#J-18808-Ljbffr