PPC Media Buying and Lead Generation Specialist Job Description We are seeking an experienced PPC Media Buying and Lead Generation Specialist to develop, execute, and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have a proven track record in media buying, lead generation, and performance marketing, with a results-oriented mindset. If you thrive in a fast-paced digital environment and are passionate about data-driven marketing, we want to hear from you. About the Company Our client is a cutting-edge digital marketing agency dedicated to delivering high-performing media buying strategies and lead generation solutions for clients across various industries. Join their dynamic team and help drive measurable growth for their clients. Schedule Full Time: 40 hours per week Monday to Friday, 10 AM - 7 PM Eastern Standard Time Responsibilities Create, manage, and optimize paid media campaigns on platforms like Google Ads, YouTube, TikTok, and Meta (Facebook/Instagram). Implement strategies to maximize ROAS (Return on Ad Spend) and other key performance indicators. Conduct keyword research, audience segmentation, and bid management for optimal performance. Monitor and analyze campaign performance, making data-driven adjustments to improve results. Design and manage lead generation funnels, including CRM integrations and tracking. Stay updated on the latest trends in paid media, ad formats, and platform updates. Report daily activities and campaign performance using tools such as Clockify or other time-tracking systems. Required Experience and Qualifications Minimum 3 years of hands-on experience in PPC media buying and lead generation. Proven ability to drive successful paid campaigns across Google Ads, Meta Ads, TikTok, and YouTube. Strong analytical skills and expertise in interpreting marketing metrics and optimizing campaigns based on data. Experience with funnel creation and CRM integrations. Language Requirement: Proficiency in English at C2 level Required Software Proficiency: Social Media Business platforms (must) Preferred Skills: Experience with retargeting, programmatic buying, or advanced bidding strategies. Knowledge of tools such as Pipedrive CRM, Metricool, Neil Patel products, or other performance marketing software. Basic content creation or video editing experience is a plus but not required. A self-starter mindset with adaptability to work in a dynamic, results-driven environment. Preferred Software Proficiency: MeisterTask Metricool Hydros Neil Patel products Pipedrive CRM Just Call Capcut Familiarity with similar software in the digital marketing space Compensation Competitive salary paid in USD or Local Currency according to your preference. Benefits and Policies 10 days of Paid Time Off (PTO) per year (after 3 months probation) Paid company holidays Unpaid sick leave (with doctor's note) Unpaid leave to be coordinated We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.