IBM Brand Sales Specialists are experts in Brand portfolio offerings and are accountable for creating demand and progressing opportunities to close – from OI through OO. The Brand Sales Specialist (for Select Dedicated accounts) is responsible for driving optimal customer Technology outcomes and achieving strategic objectives for the Brand Sales Specialist's brand. They drive the strategy, sale, and closure of deals for select offerings and use cases. Brand Sales Specialists achieve strategic outcomes for their brand and drive customer Technology outcomes, either working with a Technology Seller or as a leader of their own account team; proactively identify and pursue new opportunities to sell within assigned offering portfolio; maintain contemporary technical skills and offering knowledge; and leverage marketing to drive customer lifetime value (LTV). Influences Functional Strategy. Skills:
Environment:
Professional knowledge of function, business unit or country operations. Understand organizational resources, priorities, needs and policies.
Communication/Negotiation:
Guide other professionals. Adapt communications and approaches to conclude negotiations with various partners, resulting in common agreements.
Problem Solving:
Analyze complex/new situations, anticipate potential problems and future trends, assess opportunities, impacts, and risks. Develop and implement solutions.
Contribution/Leadership:
Leads multi-functional teams, or conducts special projects, or manages department(s) (national or international). Has vision of functional or unit mission. Influences people and organizations, including executive management, when issues are complex/difficult and require considerable diplomacy. Considerable latitude in responsibilities to define and decide on tools, processes, priorities and resources following general business unit directives. Recognized as an expert in their field. Often no precedent exists.
Impact on Business/Scope:
Accountable for projects or programs involving multi- functional, country-wide or regional teams. Responsible for overall functional program success. Activities are subject to business measurements, impact customer satisfaction, and impact functional, business unit, or country costs or expenses.
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