Job DescriptionTheBusiness Development Representative (BDR) will be responsible for conducting Strategic Business Development to new targets within both prospect and existing accounts, withtheobjective of introducing/positioning MicroStrategys products and services to key decision-makers to drive activity throughtheinitial phases ofthesales cycle and to create marketing qualified leads forthesales force.
This will include conducting presentations and participating in demos with prospects and often, but not always, be associated with setting up an initial meeting betweentheprospect andtheassigned Account Executive or MicroStrategy senior management executive.Your Focus:
Outbound Business DevelopmentConduct Outbound Strategic Business Development in concert/communication with Account Executives, wheretheBusiness Development Representative will work with 3-5 Account Executives, withtheobjective of creating marketing qualified leads forthesales force.
This will often, but not always, be associated with setting up an initial meeting betweentheprospect andtheassigned Account Executive.Inbound Business DevelopmentConduct Strategic Business Development as part of follow-up with prospects who have responded to our Marketing Activities (Events & Tradeshows, Webcasts, Ads, Collateral on our website, Software Evals, etc.)
withtheobjective of creating marketing qualified leads forthesales force.
This will often, but not always, be associated with setting up an initial meeting betweentheprospect andtheassigned Account Executive.All Business DevelopmentWork with Product Marketing and Sales teams to become knowledgeable in all MicroStrategy products and services such thattheBusiness Development Representativeis able to effectively and persuasively targetthevalue proposition of MicroStrategys products and services to specified pain points fortheright buyer profile and to communicate our products differentiation in a clear and compelling way that drives interest and results in marketing qualified leads/initial meetings.
This includes mastering product training as well as guideline call scripts for multiple products and multiple buyer profiles.Perform contact discovery where necessary as part oftheBusiness Development process to more effectively target Business Development efforts (i.E.
prospect identification and discovery of contact information)Maintain daily activities in system of record, tracking interactions with prospects and customers (Experience with salesforce.Com preferred)Provide daily/weekly updates to manager on individual activityInteract regularly with all areas of Marketing and Sales, including Marketing Operations team, to discussthelead qualification process, and recommend improvementsWork closely withtheMarketing team in developing new ways to increase awareness of MicroStrategy products and servicesDrive participation to MicroStrategy events and set-up on-site meetings at tradeshows with MicroStrategy presenceRequired Experience and Skills:
Motivation, Innovation, Passion, Integrity, Teamwork, Customer-Focus.You should also bringthefollowing:
Prior business development experience preferredStrong telephone and prospecting (cold-calling) skillsUnderstanding of enterprise software/B2B high tech industry a plusExcellent verbal and written communication skillsWilling to work in a fast-paced, dynamic environmentGoal-oriented, highly confident, self-motivatedExcellent organizational skillsAdaptable to new challengesArray