2 days ago Be among the first 25 applicantsAbout FreebirdFreebird is a fast-growing DTC eCommerce brand focused on delivering transformational head-shaving solutions through innovation and simplicity.
With an average of 1 million monthly visitors to our website, we see a huge upside in driving growth through consistent testing and experimentation.We are seeking a CRO Lead to take ownership of our optimization strategy, leading a team to ship impactful experiments that improve website KPIs such as conversion rates (CVR), average order value (AOV), and revenue per visitor (RPV).You'll be joining a collaborative team, including a UX Designer and a Developer, with support from a Project Manager to ensure smooth execution of ideas and tests.What You'll DoAs the CRO Lead, you will:Own the CRO StrategyBuild and manage a robust backlog of hypotheses and experiments to continuously optimize website performanceConduct research to uncover areas of opportunity using heatmaps, session recordings, surveys, and user behavior analysisPrioritize tests based on impact, feasibility, and alignment with business goalsLead the Experimentation ProcessDevelop, execute, and analyze A/B and multivariate tests across the siteCollaborate with the UX Designer, Developer, and Project Manager to ship experiments on timeDocument test results and learnings, iterating to create compounding improvements over timeDrive Key Website KPIsFocus on improving CVR, AOV, and RPV by addressing friction points in the customer journeyPartner with the marketing and product teams to align experiments with acquisition and retention strategiesEstablish a Systemized CRO EngineCreate scalable, repeatable processes for research, testing, and reportingEnsure a constant pipeline of ideas and experiments to keep momentum highBe the Insights ChampionUse data-driven insights to drive decisions, leveraging tools like Google Analytics, Hotjar, and session recordingsPartner with the UX Designer to deeply understand customer pain points and behaviorRequirementsDTC eCommerce Expertise: At least 3+ years in a CRO-focused role at a high-growth DTC brand or DTC-focused agencyProven CRO Success: Experience running impactful A/B tests and driving measurable improvements in website performanceAnalytical and Data-Driven: Strong skills in analytics tools (e.g., Google Analytics, Hotjar) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize)Understanding of UX and Design: Ability to collaborate with designers to create customer-first web experiencesTeam Leadership: Comfortable leading a small, agile team of designers and developers while working cross-functionallyProject Management Skills: Strong organizational skills to manage a steady flow of experimentsBenefitsImpact: Be part of a small, nimble team where your contributions will directly influence the success of the businessInnovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant resultsGrowth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional developmentOwnership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeedAdditional BenefitsFully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own locationComprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your healthCompetitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savingsUnlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and lifeOpportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobilityJoin Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectoryReady to Apply?
If you're a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you.
Apply now and join us in transforming the eCommerce experience at Freebird.Seniority LevelMid-Senior levelEmployment TypeFull-timeJob FunctionMarketingIndustriesIT Services and IT Consulting
#J-18808-Ljbffr