JOB PURPOSE The Digital Marketing & Sales Channels Supervisor manages the direct sales strategy and ensures MSC Cruzeiros is consistently represented on the web through different channels.
KEY ACCOUNTABILITIES ?
Builds and continuously updates the Direct Sales Strategy.?
Develops and implements actions in alignment with Corporate Marketing to reach the direct sales targets.?
Optimizes and analyzes website structure (SEO) in coordination with Corporate Marketing.?
Digital Marketing:
Campaign briefing with headquarter and online agencies, performance monitoring & analysis.?
Creates & analyses booking and website traffic statistics (Google Analytics, Qlick Sense, Wizaly, Argo).?
Updates regular content on B2C booking funnel and runs usability tests.?
In charge of briefing the internal service provider for new promotions, controlling of LPs (Leeds) and website updates.?
In charge of Updates regular content on B2B website, runs usability tests, responsible for new implementations, aligned with corporate market.?
Work inpartnership with CRM team on leads generation, end to end integrated campaign design (digital and CRM):
- Analysis of reports (digital, CRM and contact centre) about lead acquisition/nurturing and contact centre outcome o Support contact center team about performances, gap analysis and friction points o Balance with corporate team about free and paid leads.
QUALIFICATIONS (skills, competencies, experience) ?
Fluent in Portuguese and excellent English language skills.?
Completed business apprenticeship or/and a higher education with focus digital marketing and/or E-Commerce.?
+5 years E-Commerce experience, preferably in B2C.?
+5 years?
experience in Digital Marketing (SEO, SEA, Social Media marketing).?
Experience with Content Management & Analytics Systems is an advantage.?
Distinctive analytical skills.?
Customer and solution orientated.?
High degree of accuracy and quality awareness.?
High flexibility and strong team orientation skills.
VISA REQUIREMENTS (if any) Brazil Visa and right to work in Brazil.