Position Overview: We are seeking an experienced and proactive Senior Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in digital marketing, particularly in increasing social media presence, follower count, and online sales. Experience in the snacks or direct-to-consumer industry in the United States is essential. Key Responsibilities : Social Media Management: Develop and execute strategies to increase social media followers and engagement on Instagram, TikTok, LinkedIn, and Facebook. Customer Loyalty: Implement strategies to enhance customer loyalty and retention. Vendor Management: Collaborate with external vendors to manage website content and SEO. Reporting: Deliver weekly reports to executives, presenting strategic ideas and marketing data. Collaboration: Work closely with internal teams to ensure cohesive marketing efforts. Trend Analysis: Keep up with industry trends and conduct research to inform marketing strategies. Community Building: Build and nurture a community around the brand through engaging content and interactions. Email and SMS Campaigns: Launch and manage email and SMS campaigns, maintaining and growing the email and SMS lists. Design Collaboration: Work with internal and external designers, utilizing tools like Canva and Adobe Suite. Brand Awareness: Develop and execute creative campaigns to increase brand awareness. Marketing Calendar: Maintain a monthly marketing calendar to ensure timely execution of activities. Website Traffic and Sales: Develop strategies to increase website visitors and online sales. Metrics Tracking : Monitor and analyze marketing metrics to measure success and adjust strategies accordingly. Hands-On Work: Engage directly in the execution of marketing tasks, demonstrating a hands-on approach. Qualifications: - 5-7 years of experience in digital marketing. - Proven track record of increasing social media followers and online sales. - Experience with snacks brands or direct-to-consumer brands in the United States. - Expertise in managing and growing social media platforms, particularly Instagram, TikTok, and Facebook. - Strong understanding of SEO and website management. - Excellent data analysis skills and ability to present marketing data to executives. - Proficiency in launching and managing email and SMS campaigns. - Experience with design tools such as Canva and Adobe Suite. - Ability to work collaboratively with internal and external teams. - Strong communication and organizational skills. - Self-motivated and able to work independently with minimal supervision. - Willingness to work 9-6 EST, Monday to Friday. About Earthside Farms Earthside Farms is a fast-growing snacks brand based in New York City. We are making significant strides in the big-box retail space and are looking for a talented Digital Marketing Specialist to join our team. We are committed to providing our customers with high-quality snack products and are eager to expand our online presence and community engagement. If you are passionate about digital marketing and have a track record of driving online growth, we would love to hear from you. Apply today and join the Earthside Farms team To Apply: Please send your resume, a cover letter detailing your relevant experience, and proof of your success in increasing social media followers and online sales to recruitingearthsidefarms.com. Earthside Farms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.