Director Of Integrated Campaigns

Your wellbeing matters. Join a company that cares.
GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. THE OPPORTUNITY

The Director of Integrated Campaigns will be responsible for developing and executing comprehensive, multi-channel marketing campaigns that align with our strategic goals and objectives. This role requires a creative and strategic thinker with a strong background in integrated marketing, excellent leadership skills, and the ability to work collaboratively across departments.
YOUR IMPACT
Campaign Strategy and Planning:

Oversee the creation, orchestration, and optimization of multi-channel marketing campaigns that drive brand awareness, engagement, and conversion, ensuring consistency and cohesion across all touchpoints that balance long-term planning with constant testing and optimization
Design, implement, and iterate on Wellhub's integrated campaign framework
Own the implementation and iteration of Wellhub's buyer journey, working with relevant stakeholders to map personas and messaging, align tactics and programs, oversee segmentation, and help build cross-functional acquisition and expansion strategies across the journey
Collaborate with the CMO and senior leadership to align campaign strategies with overall business objectives.
Conduct market research and analyze industry trends to inform campaign strategies and ensure competitiveness.

Industry Report Publication:

Ideate topics and content direction for our recurring annual research reports (Return on Wellbeing, State of Worklife Wellness, State of the Wellness Industry)
Direct and coordinate comprehensive industry research, including market analysis, surveys, competitive benchmarking, and trend identification.
Lead the content development team in the creation of best-in-class reports designed to build authority, provide thought leadership, and generate leads
Create, execute and optimize the GTM strategy for each report
Identify new opportunities to create industry-specific reports and content that drive our OKRs forward.

Execution and Management:

Lead the end-to-end execution of campaigns across multiple channels, including digital, social media, email, events, and traditional media.
Coordinate with internal teams (creative, content, social, product marketing, revenue marketing, PR, and sales in each region) and external agencies to ensure cohesive and effective campaign delivery.
Manage campaign budgets, timelines, and resources to ensure on-time and within-budget execution.

Performance Analysis and Reporting:

Establish KPIs and track campaign performance metrics to measure effectiveness and ROI.
Provide regular reports and insights to senior management, highlighting successes, challenges, and opportunities for improvement.
Use data-driven insights to optimize campaigns and drive continuous improvement.

Team Leadership and Development:

Build and lead a high-performing team of marketing professionals, providing guidance, mentorship, and development opportunities.
Foster a collaborative and innovative team culture, encouraging creative thinking and proactive problem-solving.
Ensure alignment and effective communication within the team and across departments.

Stakeholder Management:

Act as a primary contact for integrated campaign initiatives, building strong relationships with internal and external stakeholders.
Collaborate with sales, product, and customer service teams to ensure campaign alignment with broader business goals and customer needs.
Represent the company at industry events, conferences, and other relevant forums.

Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
WHO YOU ARE

Extensive experience in high-tech marketing and a broad-based understanding of all of the disciplines of marketing, with experience serving both B2B and B2C audiences
Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices
Experience driving revenue results across multiple channels, including scaling global strategy for local execution
A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc.
First-line management experience with a proven track record of building new teams and with diverse skill sets from the ground up
Experience influencing and getting results in a matrixed environment through excellent leadership and cross-functional collaboration skills
Strong ability to work upstream, effectively elevate strategic concerns, assert influence in final outcomes
Proficiency in marketing automation tools, CRM systems, and analytics platforms
Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
Creative and innovative mindset, with a passion for staying ahead of industry trends and best practices, particularly in the field of marketing AI.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior Global Integrated Marketing Campaigns and advanced proficiency in English.
WHAT WE OFFER YOU
We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!
Our benefits include:
WELLNESS: Health, dental, and life insurance.
FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.
Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.
CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You'll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!
And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.
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