Email Marketing Manager

Role ID 0111 - Email Marketing ManagerOur client, is a specialized network based in the US, connecting nearshore remote developers with advanced, cloud-native technology projects.They offer a platform where developers can find meaningful work and advance their careers, while companies gain access to top-tier engineering talent.Seeking a skilled Email Marketing Specialist to join their team. In this role, you will be responsible for crafting and executing email campaigns that engage their developer community and attract potential clients.Need to have qualifications:3+ years of experience in B2B email marketing and campaign management2+ years of experience in Brevo automation best practices2+ years of experience with CanvaStrong analytical skills, with the ability to interpret data to make informed decisions2+ experience with Copywriting for emailsStrong B2B communication skills and ability to create engaging email contentResponsibilities:Manage all nurture campaigns in Brevo / Sendinblue, and ensure that prospects are nurtured throughout the entire funnel.Build out all segmentation and sequencing to deliver personalized messages to prospects based on their persona, preferences, and behavior.Create new email campaigns, including A/B tests on subject lines, content, audience segmentation, etc.Building Automation for customer journey and workflows.Monitor and analyze KPIs to assess the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.Audit, maintain, and improve SEO, including keyword research.