General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we're driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next. About the role:This position will play a critical leadership role by designing and driving the Insights & Analytics strategic agenda in Brazil, overseeing all categories (Meals, Basics, Snacks & Seasonings).With a real ambition to create growth and enhance its relevance for GMI, this is a unique opportunity to shape, develop, and really impact the future of the organization. The new incumbent will be in charge of helping the Brazil Business Unit operate with a consumer first perspective and deliver the business challenges of accelerating profitable growth.The landscape in Brazil is challenging due to economic, political, and business complexities. Therefore, the role requires a seasoned executive who understands these volatilities and cultural nuances. Preferably, somebody who brings a strong experience in the Fast Moving Consumer Goods industry in the Brazilian market, and has held a similar position in consumer-centric environments. Previous experience in the Foods & Beverages industry will be considered a plus.Based in São Bernardo do Campo-SP, this executive is part of Marketing Brazil, representing the consumer voice in all business discussions.Main responsibilities: Influence broader business strategy through in-depth understanding of BR BU's Market, challenges & OpportunitiesPartner with Marketing to support brand and business management with relevant consumer and shopper insights & analytics (Nielsen, Kantar, Scanntech, BHT…), while working close with leadership across BR BU –Trade, ITQ, Customer & Commercial- as a trusted advisor on business decisionsContinuously upgrade quality of Insights & approaches that allow for better decision makingIdentification of growth opportunities through anticipation of key consumer and market trends that can influence business strategy both short and long termGeneration of behavior changing insights and identification of effective levers of engagementWork in collaboration with the global Insights and Analytics teams on the demand spaces and consumer journey studies, and also bring international references to respond BU challenges optimizing budgetMaintain a culture of cross-category learning and sharing as well as supporting innovation researchesContribute to Insights and Analytics Development strategy including: skills assessment, training strategy, identification of key development positions and career experiences modelContinue building a high-performance team while stepping up engagementEnsure CMI Budget is planned, aligned with BR BU priorities, executed and tracked, in line with finance targetRequirements:Technical skills on Market Research and extracting InsightsAble to create holistic view of brand performanceSolid experience on Brand BuildingAble to facilitate identification and selection of growth and white space opportunitiesAble to synthesize data from different sources into a well-structured story with clear implicationsAble to leverage Shopper diagnostics, customer understanding, retail formats and shopper missions internally and with customersAble to understand how to apply marketing mix modeling and ROI learningAble to develop learning and best practices principles for the organization to leverageAble to partner well with marketing, sales and external agenciesForward thinking with a willingness to engage in all aspects of the businessFluent in English and Portuguese
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