What you will doDevelop and implement lead generation strategies across various digital platforms, including social media, search engines, and email marketing;Develop and communicate product vision and roadmap with a focus on automated lead gen solutions (APIs);Act as the primary liaison between business stakeholders and the development team, ensuring alignment of development efforts with business objectives;Oversee a full product lifecycle – from Ideation, Discovery, Validation, and Delivery to Post-Release Analysis;Define user stories, acceptance criteria, and feature requirements based on a deep understanding of the business need;Mitigate roadblocks to maintain product velocity;Proactively audit the implication of the product by the regional brand teams, provide product adoption support;Stay accountable for the continued operational integrity of the product;Create and maintain internal and external product documentation;Collaborate closely and build strong partnerships with Engineering, Analytics & Insights, Product Marketing, and Brand Experience teams;Foster efficient communication and cooperation with the company's external partners (media agencies, media platforms representatives, sampling partners);Drive continuous improvement and innovation, leverage industry best practices and emerging technologies to help scale the product.Must haves4+ years of experience in product management roles;Proven experience in digital marketing and lead generation, preferably within the beauty or wellness industry;Strong knowledge of CRM systems and marketing automation tools;Proficiency in using social media platforms and search engines for lead generation;Excellent analytical skills with the ability to interpret data and make data-driven decisions;Successful track record with agile methodologies and iterative development processes;A strong understanding of how to set OKRs/KPIs and track towards achieving specific metrics;Excellent communication and collaboration skills to work effectively with cross-functional teams;Proficient in Jira, Confluence, GitHub, Microsoft 365, Miro;Upper-intermediate English level.Nice to havesUnderstanding of eCommerce products, platforms, and technologies;Experience working with distributed agile teams;Experience with lead ads and custom integrations via Webhooks;Experience with Facebook Business Manager, TikTok Business Center, Google Ads;Familiarity with DataDog and Looker dashboards;Agile Certifications.#J-18808-Ljbffr