Paid Media Specialist

Our client is seeking a highly skilled and strategic Paid Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid digital advertising campaigns across multiple platforms including Meta (Facebook and Instagram), Google Ads, TikTok, Pinterest, and others. This role is pivotal in driving our company's growth by leveraging targeted digital advertising strategies to increase brand visibility and conversion rates.Qualifications:Bachelor's degree in Marketing, Business, or a related field.Proven experience in digital marketing with a strong focus on paid media, managing significant budgets across platforms such as Meta ads, Google Ads, TikTok, and Pinterest.In-depth knowledge of analytics tools (e.g., Google Analytics, Facebook Insights).Strong understanding of current online marketing concepts, strategy, and best practices.Experience with audience targeting, campaign creation, and performance analysis.Excellent analytical, organizational, and time management skills.Strong verbal and written communication skills.Preferred Skills:Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing platforms.Experience in e-commerce marketing.Proficiency with marketing automation and bid management tools.