HireLatam is a premier recruitment agency that connects exceptional talent in Latin America with outstanding opportunities in the United States. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity. Job Title: Remote Meta Ads Video Specialist (100% Work From Home) About Our Client:Our client specializes in extending the lifespan of middle-aged men by ten years through telemedicine services. They are dedicated to addressing men's healthcare needs, particularly focusing on male obesity, mental health, and primary care. As a startup, they are rapidly evolving and remain committed to their mission of promoting male well-being worldwide. Job Overview:The opportunity as Head of Creative.As the Head of Creative, you'll work closely with their Head of Growth and CEO to develop and execute a winning creative strategy for their direct-to-consumer video ads on Facebook, Instagram and other channels.You'll start by auditing their current video ad assets and performance, identifying opportunities to improve their creative approach and develop new concepts that resonate with their target audience and drive conversions. You'll bring your expertise in crafting high-impact DTC video ads to set the vision and lead the execution of breakthrough creative across their key social media platforms.Your initial focus will be on creating and optimizing video ads that deliver strong ROAS and scale efficiently. Over time, you'll expand their video creative capabilities to new formats and channels, always pushing the boundaries of performance-driven creativity.A key part of your role will be building and leading an in-house video creative team. You'll use your experience in assembling and managing high-performing teams to develop their internal capabilities and reduce reliance on external agencies. This includes hiring top talent, establishing efficient workflows, and fostering a culture of innovation and data-driven optimization.As they grow, you'll play a critical role in shaping their overall creative direction and ensuring their video advertising remains a key driver of customer acquisition and growth. Your leadership and expertise will be instrumental in building a world-class DTC video creative function that sets our client apart in a competitive market.This is a full-time, fully remote role, and you'll work async in the timezone of your choice. Key Responsibilities:Straight awayLead DTC video ad creation:Audit existing video assets - You'll conduct a comprehensive review of their current video ad creative, assessing performance metrics and identifying areas for improvement. This audit will inform your recommendations for optimizing existing ads and guide your strategy for developing new creative concepts that align with their growth objectives and resonate with our target audience.Build and lead an in-house video team - A key part of your role from the outset will be to build and manage an internal video creative team. You'll be responsible for hiring top talent across roles like scriptwriting, video production, animation, and post-production. You'll establish efficient workflows and processes to ensure the team can produce a high volume of quality video ads while remaining agile and responsive to market trends and performance data. Your leadership will be critical in developing a world-class in-house video creative function that becomes a key competitive advantage for our client. Develop high-converting video ads - You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising to create ads that grab attention, communicate our value proposition, and compel users to take action. You'll continually push the boundaries of what's possible with video creative to achieve breakthrough performance.In the near futureExpand video ad capabilities - As you establish a strong foundation of high-performing video ads on Facebook and Instagram, you'll look to expand their reach and impact by testing new ad formats, platforms, and distribution channels. This could include exploring opportunities in VSLs, YouTube ads, OTT/CTV advertising, and other emerging video platforms. You'll design creative experiments to identify the most promising new channels for scaling their video advertising efforts.Refine messaging and positioning - Once you have established a rhythm of producing and optimizing high-converting video ads, you'll work closely with the growth team to continuously refine their messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring their video creative remains aligned with our overall brand strategy. Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.Need to have:- Proof of metrics for Video Ads ran on FB/Instagram- Video Ad portfolios + performance and/or strategy- Paid Ads Analytical & Strategic planningDTC video ad mastery: You have 5+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram. You deeply understand the unique creative elements that drive performance in the DTC eCommerce space.Video production expertise: You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting, editing, and post-production. You know how to craft compelling video narratives that engage viewers and drive action.Direct response mindset: Your approach to video creative is rooted in driving measurable business outcomes. You have a keen understanding of direct response principles and how to apply them to video ads that generate clicks, conversions, and ROAS.Data-driven optimization: You have a strong track record of using performance data to continuously optimize video ad creative. You know how to set up and interpret creative tests, and you use those insights to make data-driven decisions that improve results over time.Team leadership: You have experience building, leading, and mentoring high-performing creative teams. You know how to hire top talent, establish efficient workflows, and foster a culture of innovation and collaboration.Excellent English level both written and spoken Nice to have:E-commerce experience: You have worked with DTC e-commerce brands and understand the unique challenges and opportunities of driving product sales through video creative.Multi-platform knowledge: While Meta platforms are the priority, you ideally have some experience creating video ads for other channels like YouTube, TikTok, or VSLs.Storytelling versatility: You are skilled at adapting your video storytelling approach to different ad formats (e.g., short-form, long-form, UGC-style) and objectives (e.g., prospecting, retargeting, brand awareness).Analytical mindset: You have a strong grasp of marketing analytics and can use data to inform creative strategy and decision-making.Entrepreneurial drive: You thrive in fast-paced, high-growth environments and are excited by the opportunity to build something new and impactful.Compensation & Benefits:Compensation: $30k-$60k/yr + equityVacation: generous PTO with a yearly minimum (>2wks/yr + local national holidays)Remote: team is fully distributed across the world and functions fully remotelyPersonal development: budget for books, courses, coaching ($400/yr)Personal wellness: budget for gym, health apps ($400/yr)
