Job purpose
TMF Group is looking for an experienced Web Content Analyst to join our global Marketing team.
Working within a team of digital marketing experts, the Web Content Analyst role is key in the maintenance and development of five content websites and microsites, each tailored to specific language needs.
The role holder will be responsible for making sure the websites stay up to date, are accurate and optimised for both usability and organic search.
The role holder will gain experience across various web processes from User Experience (UX) to project management and Search Engine Optimisation (SEO).
Key responsibilities
Website
Day-to-day maintenance of website content
Upload content to the Optimizely CMS, adhering to the marketing and company's protocols and processes
Work closely with colleagues in the Group Marketing, as well as internal stakeholders to ensure the website content, messages and campaigns are being produced in a timely manner
Be a Optimizely CMS expert user
Investigate, remedy and/or report any operational and technical issues
Keep up to date with developments in digital marketing and the Optimizely environment
Contribute or own the development of website projects
CRM
Build new forms in Dynamics 365
Conduct testing of new functionalities and developments on the CRM ready for deployment
Coordinate with development teams to assist in testing web forms enhancements
Other
Analyse analytics data to learn how users interact with the websites and identify areas for improvement
Coordinate with development teams to assist in testing website enhancements
Knowledge and experience
Proven work experience as a website content administrator
Familiarity with content management systems, preferably Optimizely
Experience of writing and editing HTML
Familiarity with Microsoft Office, including: SharePoint, Excel, Outlook, Teams
Good written English
Excellent attention to detail
Good organisational and time management skills
Strong communication skills
Ability to prioritise and delegate where necessary
Ability to manage own workload well and deliver according to deadlines
Capable of working independently with minimal support
Capable of problem solve and think critically
Desirable
Use of Dynamics 365, Adobe PhotoShop, Wrike, Google Suite of products e.g.
GA4, GSC and Looker Studio, and SEO software i.e.
SEMRush.